Team Members

Meet Our Team

Bill Bradford, EDB

Dr. Bradford has spent more than 30 years in the semiconductor industry and is an experienced senior executive, consultant, entrepreneur, researcher, expert witness, executive coach, mentor, lecturer and keynote speaker, with a strong record of international management, merger integration, strategy, sales, marketing & business development leadership. He has demonstrated repeated success at transforming organizations through recruitment of high-performing management teams, leading complex cross-functional re-engineering initiatives, negotiating and resolving contracts, and developing/implementing sales and marketing processes and corporate strategies. He is acknowledged for his analytical capabilities, sound business judgment, ability to communicate at all levels in an organization, garnering buy-in on strategies and solutions, and establishing a high level of credibility with internal and external executive management.

Bien Irace

Bien Irace has 30 years experience in the semiconductor industry, 25 of that at Cypress Semiconductor. She has held various positions, in sales, marketing and business development, including Senior Vice President of Worldwide Sales and Senior Vice President of Strategic Partnerships. She led the sales integration for the $5B Cypress/Spansion merger and has consulted to help the company achieve its transaction synergy targets.


Bien is a black belt and instructor of Krav Maga, and provides self defense training to companies, as well as combining combat and self defense exercises in corporate team building events.


Bien holds a BS in Electrical engineering from UC Davis, and attended the Stanford Executive Business program..

Ralph Schmitt

Ralph Schmitt has been labeled a turn-around guy for troubled technology companies, but has proven to be much more than that. At Cypress Semiconductor, he helped transform the company into a $1B+ Diversified Product Company. As CEO at Exar Corporation and PLX Technology he led both organizations toward new product strategies and design processes that created new market leading products. Transforming chaos into functionality – whether it’s growing profits at a venture-backed startup or a large public company – is where Ralph thrives.


As a leader of people and processes, Ralph's hallmarks are producing ingenuity and quality thru high-functioning teams and process improvements.

Impact Technology Advisors

Alpharetta, GA 30005

602-561-1970

bill.bradford@impacttechadvisors.com